1. Photos should have a clear center of interest. It’s been said that photos, like articles, should be easy to read.

2. The front page should be reserved for the best photos in the paper. If the lead story reports on action taken at a faculty meeting, and the accompanying art is of people sitting in rows at the meeting, either jettison the photo or move it inside. To design a strong page one, consider running stand-alone photos with extended captions and reefer photos that direct the reader to inside stories.

3. Every face in a photo should be at least the size of a dime. The tendency is always to run photos on the small side rather than overplay them.

4. Photos should be honest and compelling, not staged. It’s better to eschew photos altogether than to run one of a student posing as a bicycle thief or a ringer of false fire alarms, for example, to illustrate legitimate news stories.

5. Photos should appear natural. Mug shots are preferred to photos of students stiffly gathered around a trophy or an administrator cutting a ribbon at a groundbreaking. Consider alternative illustrations like a chart, a map, liftout quotes, a sidebar.

6. With rare exceptions, every photo needs a cutline.